Bauer Media would distribute my magazine because it currently distributes music magazines such as 'Kerrang', which is a rock metal magazine. Adding an R & B magazine to their company would add variation to their existing company. It would also give Bauer a chance to expand their clientele;not only would they have people who like rock buying 'Kerrang' but people who like R & B buying 'Grind'. Also because my magazine is targeted at young males, it would help Bauer reach a younger audience rather than the 19 million adults that already buy their magazines. The fact that my target audience is late teens to early twenties means it would be more convenient to distribute it in shops such as WHSmith or music shops or places like Sports direct because its a popular shopping destination for males and so by selling it in those type sof establishments you'll increase the chance of people purchasing 'Grind'.http://www.bauermedia.co.uk/
Conde Nast UK wouldn't be an appropriate company to distribute my magazine because its a very female orientated company. The magazines are feminine and aimed at women therefore the company wouldn't be knowledgeable about distributing a magazine to the male market. They don't distribute alot of music magazines which again shows they are inexperienced in this area.
http://www.condenast.co.uk/
No comments:
Post a Comment